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What them gangnam style how to#
PSY’s video caricature of a typical “Gangnam guy” ( oppa is the Korean word for older brother, which is used colloquially as an affectionate term for male friends) likes “ a classy girl who knows how to enjoy the freedom of a cup of coffee.” This line may be confusingly simple to American or European audiences for whom coffee drinking is an ingrained, routine part of life. Max Fisher points this out in his detailed assessment of the video in The Atlantic. PSY makes subtle yet probing jabs at capitalistic, class-concerned Seoulites who will spend more money on a fancy cup of Starbucks coffee than an inexpensive, instant-noodle dinner. Non-Korean speakers and listeners may not realize this, but beyond the horseback-riding inspired dance moves and bright blue tuxedos, there are some thought-provoking words behind the musical funny-man and his attractive backup dancers.
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But why is this seemingly passing-trend of a video taking so long to pass? We know the song is catchy and the video is colorful and amusing, but is that all it takes to become a global sensation in a matter of weeks? Those things are certainly important. At 767+ million views on YouTube since July 15, he has surpassed viral legends such as Rebecca Black and Lady Gaga in his international hit count, and remains the #1 downloaded song on iTunes. The Korean-raised, American-university-educated singer has recently been signed to Schoolboy Records, the label of Justin Bieber's manager Scooter Brown. Whether you like it or not, unless you’ve been living under a WiFi-deprived rock for the last three months, the Korean sensation that is PSY (Park Jae Sang, 34) has infiltrated your eardrums and eyeballs, through his record-breaking, viral music video, “Gangnam Style.”